General



12 Dec 11

Aleksandr Biyevetskiy – Boston SEO Consultant Resume

Full Resume PDF: Boston-SEO-Consultant-in-Search-Engine-Marketing

Brief Overview:

Internet Marketing Manager & Senior SEM/SEO Specialist in Boston area

110 Prospect St, 2R
Somerville, MA 02143
(401) 954-2983

Aleksandr@Tampile.com

Experience

SEM/SEO Strategy Consultant      May 2011 – Present

Boston SEO Consulting Inc.

SEM Manager – Senior SEO Specialist     Feb 2006 – April, 2011

LA Metal Roofs LLC.

 Scope of Work

  • SEO/SEM analysis, strategy planning, and implementation
  • Managed multiple simultaneous SEO campaigns in various verticals
  • Established and maintained successful working relationships with clients and SEO partners
  • Managed multiple Local Search and PPC Campaigns
  • Conceptualized and Implemented successful link baits
  • Implemented successful business blogs with select SEO Campaigns

Main Focus

  • Organic SEO Strategy, Keyword Research, Competitive Analysis, Google Analytics Data Interpretation and Decision Making, PPC, Organic Search Rankings Monitoring and Improvement
  • Google AdWords PPC, Creative Link Baits, Link Building, Social Media and Topical Directory Research and Submissions

Related SEM/SEO Experience

  • Conceptualized and developed a highly successful www.AllConstructionDirectory.com, Construction Industry Directory ranked First in its vertical
  • Conceived and developed Industry Leading consumer-information website www.RoofingCalculator.org, a successful link-bait for prospective lead acquisitions, and industry recognition/buzz.
  • Collaborated in designing and launching a successful Mobile-App

Relevant Skills

  • Thorough Knowledge of SE Algorithms, Google Analytics, Keyword Research, Competitive Analysis, Organic Search, PPC, Local Search, HTML, MS Office, Sitemaps, Robots.txt, Content Management Systems, General Marketing and Sales Skills, CJ Affiliate Program Knowledge, Link Building, Social Media, and Link Baits.

Education

  • Rhode Island College, B.S. in International Management





16 Dec 10

The dangers, setbacks, frustrations, and opportunities of living in the global world.

This is a final term paper response written by Aleksandr Biyevetskiy for the Business Government and Society class taught by Dr. Frank. F at Rhode Island College. This paper focus on the effect of Globalization forces and how they change our world. On the macro level, I examine the roles of governments for successful integration in the global world. On the micro level, I examine the roles of individuals, companies, and institutions, and the specific steps that people and organizations can take to be successful stay ahead of the curve in the ever changing global world.

I would like to get some feedback on this, so be sure to tell me what you think!

The change is upon us!

Like it or hate it, we’re living in a world that is becoming increasingly global and integrated in terms of information accessibility, global trade opportunities, and the global scope of potential and often unforeseen unintended consequences of making poor decisions in the global world.

The global world we’re living in, makes it almost necessary for companies and individuals to embrace the paradigm shift brought on by the emergence of new technologies and innovations.

Globalization and Global Forces of change

Those companies and individuals who manage to keep up and understand the potential benefits that can be derived from the emergence of new technologies and innovations, will be successful and prevail in the increasingly globalized world. On the flip side, those who neglect the new ways of thinking and choose to stick to the old guns, the traditional “old” and “proven methods” of thinking and operating in the increasingly global world, vs. acknowledging and exploring the potential benefits of new technologies and innovations, will become less effective and probably fall behind and lose their former prevailing positions in the world.

Embracing the paradigm shift is important not only for commercial companies, and individuals, but it is also becoming ever so important for the institutions and the governments.

Let’s examine some of the recently successful nations of the global world and those who were better off in the past, but have already fallen behind in a big way.

The Asian Tigers countries such as Taiwan, South Korea, Singapore, and Hong Kong epitomize the successful adoption of global strategies and paradigm shift in the approach to management-labor relations that helped Asian Tigers to better their position in the world.

In the early 1960s, Taiwan, South Korea, Singapore, and Hong Kong adopted and successfully integrated the management-labor culture of harmony, which originated and became highly successful in Japan. This new approach involving a paradigm shift in management-labor relations, helped the Asian Tigers attain rapid industrialization and economic growth of their economies.

Their global world and export orientated approach combined with judicial and effective management of their global trade policies, resulted in high rates of economic growth and development of highly educated and skilled work force.

An extreme and radical example of North Korea shows what can happen to the countries that choose to remain isolationist in their economic and social policies.

North Korea is not the only country embodying national extremism as a countermeasure against globalization and shifting cultural and social values. Unfortunately, there are numerous examples of countries that are left behind now because they failed to embrace the forces of globalization as well as shifting social and cultural norms and values.

Cuba, which was under communist rule, and Zimbabwe, which was doing well economically until the redistribution of wealth took place are among many other sad and shocking examples of the governments missing the boat in every sense of the word.

Going back to the example of North Korea, it is interesting to note that North Korea has been engaged in perpetual military attacks on its southern neighbor-South Korea. The motive for the perpetual attacks on South Korea is believed to be the cry for attention and coerssion for economic and humanitarian aid for North Korea. It’s highly pervasive and twisted that North Korea uses military attacks as a leverage to induce South Korea into rendering economic aid to the North Korea.

From the global economic, geopolitical, cultural and social perspectives, North Korea is a perpetual isolationist loser in denial who keeps missing the boat to become an integral part of the global world, and instead uses its military might to terrorize the world around it.

Fortunately, China, which has been following the successful example of the Asian Tigers, has embraced a totally different approach from North Korea, and is actively becoming a part of the global world.

It is ironic, but not surprising that China is still supporting North Korea in geopolitical and economic sense. And, while China, a communist regime, maintains ideologies that threaten the Western world, it has proven to be a savvy industrialist and global trade-dominating nation.

Indeed, China’s average 9% economic growth rates since 1978 are impressive by any standards! And it is equally impressive that China has reduced its number of people living in extreme poverty from 500 millions to just over 100 millions in just a few decades.

As a side note, it is also scary that China holds some 25% of the U.S. national debt, and there is no clear way in sight, as to how the U.S. will pay back its national debt.

Yes, there is no doubt that ideology-wise China is at odds with the rest of the Western world, but there is some hope for its eventual integration. There’s also a hope that China will drop its support for North Korea, which could lead to a great change in the balance of power between North and South Korea.

The lesson of this analysis is that despite all the global forces and the emergence of new technologies, good politics and integration of successful policies by the governments’ plays a far more important role than perhaps any technology, no matter how powerful, ever will.

This is also true of the situation surrounding Iran, which poses a major threat to the world as we know it. How the United States, China, Russia, Israel and the European Union will handle the situation, we’ll have the major impact on the world’s future.

Yes, with the US being engaged in fighting global war on terrorism and subsequent wars in Iraq, Afghanistan, as well as the instability surrounding North and South Korea and Iran, the world is has become an increasingly global, fragile and unpredictable place.

While it is hard to predict where the world is headed, it is clear that taking individual responsibility has become ever so important for individuals, companies, and especially governments to ensure a successful integration and coexistence of cultures, social norms and values dominated by the new technologies, and the very survival of the world as we know.

Now that we have examined the macro perspective and the global roles of governments and nations in securing a prosperous and healthy environments for its people and other nations, it is time to examine how individuals, companies, and the institutions can benefit from the emergence of new technologies and forces of globalization. After all, the above-mentioned entities are the basic building blocks of the nations they represent.

Historically speaking, from the individual perspective, people who learn the new skills and embrace new and useful ideas and technologies are better equipped to face the changes that are part of human existence, especially in the rapidly changing Western world.

When the computers came out, people who wore too used to the typewriters and too dismissive of computers fell behind and became obsolete for the work force. Those who embraced the change and earned the computer skills became in demand for employers seeking people who posses modern skills.

This example illustrates why it is ever so important to keep up with the technological innovations and the ever changing business world around us. Old skills and conventional manufacturing needs have become largely irrelevant in the U.S. as they’ve become largely outsourced overseas. We may not like it, and we may even hate it, but it does not change the reality that will live in a global world which means that production factors are likely to move to where it is cheaper to produce.

Making oneself competitive, marketable and desirable to a potential employer is becoming a part of new reality. Modern employers demand high-end technological knowledge and skills.

As an example, consider the corporate rivalry between Facebook and Google for recruiting and retaining the top talents in the information technology and computer science fields.

Their rivalry tells us that there is a high demand for well trained computer science and information technology professionals. This is the reality, and it’s not going away!

The truth is that a high school diploma will no longer suffice for a person who wants to live a reasonably good life. Attaining specialized training and high quality skills is now a prerequisite for getting a decent job. That truth is that the times have changed, and high school education is no longer sufficient for people to be successful.

The reason for that is that the high school no longer provides the skills that are sufficient to satisfy the modern technologically oriented and financially savvy employers. The employers have to be technologically and financially savvy to survive in the face of global competition. To do that, they need to hire quality people who possess top financial, technological, and entrepreneurial skills.

Such is the situation in the United States of today. What it means is that educational institutions such as high schools, junior and four year colleges have to change their curriculum and approach to education. They need to catch up with the times and start teaching the skills that are relevant to modern employers who demand the best talent, knowledge and ability.

While the demands of the employers keep going up, the level of preparedness of modern high school graduates is just inadequate. People come out of high school with poor English speaking and writing skills, poor math skills and poor understanding of the world around them. The educational system is failing its students by failing to prepare them for the rigors and high demands of the ever changing world.

The colleges and universities, in turn, have to work with poorly educated incoming freshmen. Further many colleges and universities need to catch up with the times and start teaching the highly competitive and relevant skills, and fostering competitive abilities of their students.

Real changes need to happen. High schools and colleges need to emphasize the important new and emerging technologies. They need to teach the students about the benefits of exploiting the opportunities given by the Internet and information technology. This goes beyond the basic knowledge of using Myspace and Facebook.

Students need to understand and appreciate the power of new technology and see it as a great set of tools at their disposal. Students need to have a better financial understanding and improved market factors knowledge if we are to prevent the future housing bubbles and other bubbles that result from lack of education and poor governance.

The long and short of it is that it is a good time for students and people in general to understand and accept that the good old days are over, and that the age of increased competitiveness and globalization has arrived. People need to catch up with the trend, or they will fall in behind and find themselves unhappy. On the flip side, people who embrace the change will be the ones who will benefit the most from the emergence of new technologies and the onset of new reality of the global economy and the global world.

As an example of technology and information skills paying big benefits, consider the fact that Massachusetts institute of technology graduates’ start-up companies generate enough revenue to to be considered the world’s 17th largest economy.

Keep in mind, that it is just one educational institution that has produced so many talented graduates who started so many successful companies. It means that people who graduated from MIT learned the skills necessary to go into the real world and start successful companies.

Perhaps, more colleges and universities should consider revamping their curriculum in order to start teaching relevant and competitive financial, technological, and entrepreneurial skills.

Not everybody is born or can learn to become a sensation of social media success like Mark Zuckerberg. Not everybody has that sort of vision and luck to become a symbol of change in the world. Yet, many people can still benefit from the changes given their desire, commitment and drive to learn new and useful skills and be in sync with the technological, social and business changes that take place all around us. Staying on top of the changes and really understanding them for what they are, as well as what they potentially can become as well as their meaning to the world, can ultimately lead to some small and positive incremental changes in the ever changing world. Will you be the one to make the change?






8 Feb 10

I can still see people at the TV who talks about global warming and the money that should be invested to prevent this. Prevent what ? We would really like something warm right now…

The word is really having problems with freezing. But, what to do, their companies still need money even if there is cold outside. Probably the highest amount of snow in the last decades.  What can we do ? Invest more money to keep the globe cold.

What do you think ? When the worlds big freeze will end ? The Hell is freezing over !






17 Jan 10

Few weeks ago i build a chrome extension for converting temperatures in fahrneheit, celsius, rankine and kelvin.

If you don’t know what chrome is, chrome is a web brwoser that you should get if you are not already using it. Check out http://chrome.google.com/ .

I like chrome because it is fast, it is clean, and has a large browsing window because it lacks a title bar and other useless bars that other browser have.

The extension i talk about can be found here: https://chrome.google.com/extensions/detail/lemcbjbchpigjiilhccnpohhngmooimd

To be able to use extensions, you have to get the beta version of google chrome 4.0 .






15 Jan 10

Few weeks ago  i went to shopping to get to my loved ones something cool for Christmas. I wanted to get different things, something you don’t buy day by day, a gadget. I searched and i searched and i found something that i liked and i want to share with you. I took the same thing for 2 of my friends. Yes, i know, lacking inspiration.

I encountered many times situations where outside was cold and i was dressed light, or outside was warm and i got all clothes on me. The technique i used for this situations was getting my head out trough the window and judge then. That was unfair, because the temperature near the windows is not relevant.

Then i saw this: a weather station for home. Maybe you think now: “what ? a thermomether ? Not. It is actually a very cool gadget, it is wireless. It is composed of 2 components. One is designed to stay outside, in a place where you want to measure the tomperature outside, it is a temperature and humidity sensor. It connects wireless to the inside component, which has a cool display that tells you the temperature from inside and outside too. In this way you know exactly what temperature it is outside plus humidity.

How humidity affects the confort of living in extreme temperatures. If outside is very very warm, let’s say 38 degrees celsius ( 90 fahrenheit ) , it is already very warm. But your body will feel the temperature transferred from it’s extremities ( skin ) to the outside. Body also produces heat and it is almost impossible to cool itself because outside is hot too. That is a problem, but a bigger problem in this situations, when the outside temperature is higher that skin temperature is the air capabilities to transfer heat. Usually, air is not a very good at transferring heat, but water is, and high humidity means that more water is in air, and that will make the air more capable of transferring heat. That results in more heat that comes to your body, which will make your life very inconfortable.

Using a weather station on your home, you will know how to dress, and you will know when you MUST stay at home! So, you should get yourself a weather station






28 Dec 09

Yesterday i posted something about the media coverage that “Global warming” and “Climate change” and many are saying that Climate change is consider a new religion.

The fight between Global warming and climate change is very tight, while television and newspapers promote them, and politicians want to build their images around these,while happens in world to make it a better one.

We made our mind about climate change, the new religion. We can remember the religion influence on the worlds progress, they tried to stop everything that might change the world in better, saying that it is wrong. Now, climate change will try to do the same. Why they want to keep everything as  it is now ? Because they are profiting now, and if thing are changing, they have to invest more for the future, and they want only to get money.

What can we say about Global warming ? I think that global warming promoters are making their plans for short term. Researchers said  that the earth has not been warming in the past 10 years, and they can manipulate trough media, but they can’t change the truth, so they have to get the money now, how about money laundering ? Donating money to poor countries to help them to use regenerating power and such are not the real problems of our planet, and we all know that charities is made in most cases for money laundering.






27 Dec 09

These are 2 things that we hear more and more these days, there are problem that we know we have, but we are unsure if they are real or not. Besides all the media coverage on this subject, what we have ? Heavy industries and high traffic.

While the Climate change seems more realistic and normal, we can’t expect the temperature to stay at the same level during decades.

About the Global warming, we can’t say too much, we look outside and we see how cold it is. We hear that Global warming cancels Christmas , but it is right to say that ? So, i cannot agree with Global warming, but Climate change seems more realistic. Or, let me guess, Global warm is the term used in the summer, and climate change is used winter.

Climate change and the new religion. Look at this graph, taken from wikipedia

655px-EU_belief_in_god

It is the percent of population from each European country who believe in a God. As we can see, so few people believe in god in well developed countries. Let’s ask how many of them believe in Climate change, i bet there are many more. The conclusion, as many are suggesting here and here , Climate change is a new Religion.

We are all acing for a better world, a non polluting one, but my question is: are we doing the right things or we are just trying to prove that we want to change things in better ?






20 Dec 09

People who take decisions on this world are meeting up at Copenhagen to discuss about global warming, but i wonder if they forgot to look outside.

Let’s look at people interest on this subject, using data taken from google trends .

globalwarming

People interest in global warming is very high, and i’m wondering  why, when i’m freezing out and all my country is stuck in snow. We have the highest amount of snow from the last 20 years, i can bet is proportional with the amount of democracy around here.

Let’s take a look outside:

12747569

viscola_95135900

Very warm, huh ?






15 Dec 09

I will start with some examples:

Celsius      Fahrenheit

10                 50

20                68

40                104

In most cases we say: it is twice hot as yesterday, it is twice hot than last week. When we refer in this way, we think at temperature as being normal at 15 degrees celsius, acceptable at 25 and hot over 30. If yesterday were 25 degrees, we can say that today is twice hot than yesterday with only 33 degrees celsius, 33 is not double of 25, but we say it, because we don’t think in degrees, we think just how hot our skin feels.

The answer of the question in this topic is found in math, the formula for converting celsius to fahrenheit is multiply by 1.8  and then add 32.  In this way it is clear that doubling both values, we won’t get a doubled result, because we have that +32, which is always constant.

F =  C * 1.8 + 32




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