Category Archives: Web Directories

General vs. Niche Directories – Which one is Better?

If a large chunk of your SEO strategy is based on submitting your website to a bunch of General Directories with high PR, then you are just wasting your money!

Yes indeed, a very long time ago, you could actually optimize your website to a top of Google search results with just using numerous general web directories, but the times of low hanging fruits and easy rankings are long gone. Nowadays, you would be wasting your hard earned money by submitting your website to as many general directories as you can find, including ones with strong/high page rank.

I lough long and hard at many, naive about SEO people, who are easily impressed by a sky-high page rank of some general web directory that they hand their hard earned money on the plate to some professional hack who hacked into, and placed an invisible link on some unrelated, or non-profit/European agency website to get a huge temporary boost in its Google Page Rank.

I hope you are not one of those people who can be easily impressed, moved, shaken up, shocked, and stunned by the “mighty” page rank so much that they happily hand over in excess of $150 for a premium listing on a highly-revered, strong PageRank page of the page rank-infused, yet useless PR7-PR8 General Web Monstrosity that will do next to nothing to improve their rankings neither in the short nor long run.

Take a look at the list of these monster web-directories who milk the misguided website owners for their hard-earned money:


http://dirbull.com/
– PR8 – It does pay off to hack into other peoples’ websites.

http://www.cuedirectory.com/ – PR8 Notice the similarity in terms of colors and pricing…


Quality General Directories that help improve ranking

Do not be one of the those people who hands their money to get very little in return, as well as risk getting their website penalized. Do not get me wrong, there are general directories that actually exercise editorial judgement and charge a reasonable amount for review:

Consider: JoeAnt.com – pr5 (it floats between a PR5 and PR6) a Strong PR5 web directory that earned its page rank on its own merit, not through hacking into other people websites, and buying links left and right.

There is also www.Botw.org PR6, it is a good directory, but too expensive for my taste, and hardly worth the money in terms of ranking boost, unless you can get one of the top categories.


So, how do I use a Web Directories to Improve the rankings of my website?

I recommend to use niche web directories that are relevant to the theme of your website.
For instance if you want to promote a home improvement construction company’s website you can submit your website to
These leading directories:


Construction and Home Improvement Industries Directories:


www.AllConstructionDirectory.com
– Thematically relevant place to promote a construction company website, or a real estate agent’s website in the US, and anywhere else in the world.

www.HomeImprovementDir.org – Home Improvement, Construction, Home and Garden, and real estate websites can be promoted using this strong home improvement directory. Accepts websites from anywhere in the world.


www.GreatPossibilities.com
– this is another construction industry directory that accepts free, reciprocal, and paid submissions.

www.BuildingTradesdir.com – Accepts home improvement and construction companies for free. Manufacturers and suppliers can submit their website via paid submission.

www.buyezrip.com/Links.htm – Home Improvement Directory offering reciprocal and paid links.

There are specialty niche directories in virtually any niche you can imagine.
You can find a directory in your niche by searching for “niche-name/variation of a niche name” directory
For example to find a construction directory you would type in “Construction Directory” in search.

How Do I promote my website?

If you are accustomed to promoting your website using general directories as a main source of your incoming links, then you better re-think your strategy as doing so could easily raise a Red Flag with Search Engines and get your website penalized.


Use it as a Spice not as a main Ingredient

Without a doubt, there is still some usefulness in General Directories, but only if you obtain these links only every once in a while, and mix it up with links from relevant blogs, articles, and Niche Directories.

Actionable Tips

Stop Chasing High Page Rank Directories.
Are you still chasing High PR general web directories? This is a recipe for disaster! There are many niche directories where you can submit your website and get better results.

Keep in mind that over-submitting your website to general directories can result in search engine penalties, especially if you move too quickly. Instead, use your resources to do guest blog posts on relevant blogs, original article submission, and posting compelling content on your own blogs.

Good Luck, and remember and it is not the quantity and page rank of general directories, but rather it is relevance, use of different anchors along with brand names, and having a highly diversified link profile that leads to better rankings.

Without a doubt, there is still some usefulness in General Directories, but only if you obtain these links only every once in a while, and mix it up with links from relevant blogs, articles, and Niche Directories.

Stop Chasing High Page Rank Directories

Are you still chasing High PR general web directories? This is a recipe for disaster! There are many high quality niche directories that can help you improve relevancy and credibility of your website from the Search Engines point of view!